VANS CASE STUDY

Vans is an iconic skateboarding brand famed for their iconic slip-ons and collaborations with artists and designers.

1. RESEARCH

For this spec we decided to lean into the heritage of the brand whilst also integrating a care-free modern twist. By juxtaposing nostalgia alongside an "OFF THE WALL" attitude, more emotional depth is unlocked.

Skateboard Marketing Case Study

2. BRAINSTORM

We really wanted to think of a concept that would feel familiar to the target market, and yet be quirky enough that it'd be instantly memorable.

...And then it hit us.

What's more nostalgic to Australians than Milk Bars?

Skateboard Marketing Case Study

3. CREATE

Working on a very short time frame, we were able to service all parts of the logistical & creative process, including:

- Vision preparation & team alignment
- Sourcing the model & scout locations
- Producing the short-film
- Photographing the product
- Designing the posters & other marketing collateral

Skateboard Marketing Case Study

HOW WE HELP BRANDS

The advantage we have is that we can look at your business from a third-party perspective, allowing us to bring you fresh ideas without hesitation.
We do this with our IICE© framework:

1.

INFORMATION

It all starts with us deep-diving into your business, your goals, and your customers, so we know exactly who we're marketing to.

2.

IDEATION

We'll brainstorm & develop truly original ideas that will give your customers a reason to love your brand.

3.

CREATION

From social mobile videos to high end commercials, our highly talented team will create content of unmatched quality for you.

4.

EVOLUTION

Being strongly focused on results, we'll review & analyse our work with you to see how we can take things to the next level.

FAQ

Wait, what do you actually do?

At our core, we're a content creation company. That means we'll help you make all kinds of videos & photos. Whether it's 15s ads for Instagram, or training videos for your company, we can do it all. What separates us from every other company is our dedication to research & strategy. We take the time to learn about your company & customers to ensure that the content we make actually makes an impact. We also manage targeted ad campaigns to ensure your content gets the attention it deserves.

What's your team like?

We're a young & energetic team with a strong work ethic. New trends & technology excites us, and by combining our fresh & edgy ideas with a strong desire to deliver results that matter to our clients, you'll get crazy results... whilst having fun in the process!

What's your pricing like?

We always offer a free initial consultation to our clients in order to understand their goals before providing a detailed quote. That being said, we know how much you hate companies that aren't transparent with their pricing: Our rates start from $2k for simple projects, with the average being $5k for a typical video project. It can go beyond $25k+ depending on the exact project scope.

Are you guys the cheapest?

Probably not. But we're 100% the best value-for-money option you'll find. You won't find a team that's as dedicated as us in helping you to achieve your goals. We understand that it's not about the cost, but about what you get in return. The only way our business grows is by helping our clients grow!

Do you work outside of Melbourne?

Absolutely. We've worked with clients all over Australia. Some work with us on a digital-only basis with consultation & social media marketing, whilst others have flown us interstate for their projects.

What can you do for my socials?

We offer a monthly retainer-based service where we come up with content ideas & strategies before shooting them for you. On top of that, we can help manage your accounts to post content & also run targeted ad campaigns to skyrocket your socials. We see ourselves as your partnering marketing team, who you will work side-by-side long term to explosive results!

CLICK HERE TO GET STARTED